Ci ( corporate identity ) includes mi ( mind identity ) , bi ( behavior identity ) and vi ( visual identity ) . it is depended on visual design , logo shape , specifically color etc . to form a corporate visualize drawing market idea , behavior ruler , management characteristic , packaging style , operating ruler and strategy together . after the standardization of corporate name and logo , the information of the corporation could be communicated and spread from the corporation to the whole society 企業(yè)形象( corporateidentity , ci )也叫企業(yè)識(shí)別系統(tǒng),它包括企業(yè)理念識(shí)別( mindidentity , mi ) 、企業(yè)行為識(shí)別( behavioridentity , bi ) 、企業(yè)視覺(jué)識(shí)別( visualidentity , vi )三個(gè)部分,是指運(yùn)用視覺(jué)設(shè)計(jì)手段,通過(guò)標(biāo)志的造型和特定的色彩等表現(xiàn)手法,使企業(yè)的經(jīng)營(yíng)理念、行為規(guī)范、管理特色、產(chǎn)品包裝風(fēng)格、營(yíng)銷準(zhǔn)則與策略形成一種整體形象。